Customer Centricity




This Publication allows how important is customer in growing company’s Business.

Dinesh Chand Sanwal

S/O Bhuwan Chand Sanwal

Customer-centricity. It’s a word we’ve been using for ages – and probably many others – without really thinking too much about it but rather using it as an obvious given in business. The first question: what does it mean to be customer-centric?

It depends. Most of us use it in the sense of putting the customer at the center. Realizing that, regardless of time, creating customer value and really putting customers first, beyond a simple customer focus, it generates most and longest lasting business value. In this sense it’s common language. Customer-centric. As in anthropocentric, egocentric, geocentric or heliocentric.


It also depends on how you define the customer. Is it just the existing customer? Other stakeholders? Is it also the prospective buyer? And what about the customer of your customers


Customer centric is a way of doing business with your customer in a way that provides a positivecustomer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customercentric company is more than a company that offers good service.


In today’s Internet-driven world, customers have more energy than ever. A happy customer may share their excellent experience with three friends, whereas an irritated customer has the potential to inform 5,000 friends in social networks and communities. Two and for every customer that complains, there are somewhere from tens to hundreds of people that don’t complain – And they truly give up doing business with you.

Mostly researches have shown that customers with problems that are resolved rapidly can frequently flip into loyal customers and even company advocates. Just put a customer complaint can turn out to be very profitable when you can address their problem.


A consumer complaint highlights issues with employees or internal strategies, and you can restore them before further problems occur and cause an awful customer experience. One of the benefits of CRM is that you can maintain a report of customer feedback, each valid and negative.

feedback-complaintYou can use fantastic feedback to provide social proofing and attract new customers

• You can use negative remarks to restore any internal procedures and make your customers completely satisfied


Complaint Analysisindexg

To analyze the complaint thoroughly, you are required to evaluate some factors, such as who the complaint got here from and how often this consumer complaint. You can then analyze how regularly this issue occurs and then take the necessary moves to make sure it does no longer happen again.


When it comes to dealing with complaints, you are required to think about your company service, quality, conversation and response time. Look at the cost, billing troubles and if issues are frequently followed up. Launching customer service software program can assist you to avoid any future complaints.
To control complaints effectively, you can take a complaint evaluation approach. This skill asking you the following questions:


  • Has this occurred before?
  • Have the complaints been recorded into your consumer service system?
  • How regularly does the same complaint arise?
  • Is there a format to this complaint in how it was once received?
  • Has the same client reported this previously?

Handling your customer complaints



Pay attention to your customer

Always pay attention to the customer. They have complained about a motive, and it is important to apprehend why they are complaining. Research has proven that clients care extra about quality than a quick response – Take the time to hear and recognize what their problem is. And to keep high-quality from all aid personnel.



Accept your Mistake!
Don’t be afraid to make an apology for the mistake. Many customers are searching for an apology and acknowledgment of their complaint, but so many groups do not feel it necessary to admit the mistake. But don’t only end at the excuses; follow through with a promise to get to the bottom of the complaint.


Find a solution
When your client has an authentic complaint, your customer service team needs to find out a solution and restore it. Give your group the authority to take care of the majority of consumer complaints to avoid passing your client onto a series of people and managers. If the issue has been or can be repeated, make the necessary changes, so you do now not receive any other complaint.


Stay in touch with the customer
Make Ensure that you comply with up with your customer to make sure they are relaxed with the solution. This can be in the form of a follow-up e-mail or survey asking for comments on how the complaint was once handled. 68% of clients leave a corporation because they believe you don’t care about them.






Dinesh Chand Sanwal

S/O Bhuwan Chand Sanwal


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s